LESSON 2


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 photograph by Rustic White

photograph by Rustic White

It can be scary wondering where your next client will come from. I completely know the feeling, especially in the slow seasons! But remember...

BEING INSTAGRAM FAMOUS DOESN'T GUARANTEE MONEY IN THE BANK!

My friend and business coach, Shanna Skidmore, once asked me this question and it completely changed my mindset.. "If you were to put all those followers in one room, how many of them would actually be clients?" Gosh, it's so true! We don't need thousands of clients, only a few loyal ones. Read more about this concept in Kevin Kelly's 1000 true fans essay, recently revisited in Tim Ferriss's Tools of Titans (a great read for entrepreneurs and creatives!)

My takeaway for you: Ask yourself, WHO is my client? In the marketing world this is known as the power of one. Then, gear all of your content to that one person!

Who's your one? See you tomorrow for lesson #3!